8:50am Chairman's Welcome:

Tim Radbourne President Radbourne Consulting

9:00am

DoD Case-Study

Get an update on the latest RFID pilots run by the DoD - What can transport & logistics providers learn from their experience?

The DoD has many supply chains to manage, including commercial commodities (food, fuel, pharmaceuticals and clothing), weapon systems and deployed land forces, it uses active RFID tags on freight containers and consolidated air pallets.

• What does the DoD’s use of RFID mean for their logistics and transport providers – What do they expect from you?
• Find out how to build a winning business case to get budget approval for your RFID program
• Hear how the DoD use RFID to achieve visibility of material and equipment development
• Learn how using RFID can significantly improve your transport and logistics operations

Paul Donato Senior Consultant Department of Defense

9:30am

Exel Case Study

Hear the results from Exel’s RFID pilot programs

Exel has been conducting pilots on-site at individual customer locations throughout the Americas, Asia Pacific and Europe. In this presentation you will hear first-hand the successes and failures Exel has experienced and the conclusions it has made.

• Hear how Exel is helping customers to obtain maximum value from their RFID investment along each of their supply chains – Take home top tips to revolutionize your customers’ supply chains
• Learn from real experience and not just theory how RFID can be used to improve your logistics performance
• Be the first to hear the announcement of a newly executed RFID trial – Hear how this will help the entire industry

Tony Hollis Manager RFID Strategy & Execution IT Consumer Retail Healthcare-Americas Exel

10:00am

UPS Case Study

Learn from UPS’ extensive experience and come away with new information that can ensure your company profits from RFID

UPS' recent flurry of RFID pilots is just the latest part of an evaluation process that has been going on at the company for about a decade. In this presentation UPS will be describing its experiences with RFID in 3 different guises: as end user, solutions provider and investor

• Hear the ins and outs of all the RFID pilots and initiatives at UPS
• Asset Management and Reusable Container Sortation explored
• Gain a complete understanding of the role of RFID in distribution and fulfillment
• Find out about the latest RFID enabled UPS shipping tools

Guy Kriske, Executive UPS Supply Chain Solutions Group

11:00am

Michelin Case Study

RFID from your customer’s perspective

Michelin North America is an industry leader in the research, development, and application of RFID technologies. The company has led and participated in workgroups and consortia in the automotive, consumer product, retail and standards arenas.

This presentation and discussion will give you timely and helpful information concerning RFID business case analysis, ROI, in-house pilots and logistics applications – it will be an unique opportunity to hear about Michelin’s experiences and successes directly from its RFID business champion.

PLUS you will hear exactly what a ‘customer’ wants from its transport & logistics providers

Robert Brescia VP Logistics Michelin North America

11:45am

Customer Panel Session

Your customer’s expectations and demands – hear what they are trying to achieve, their deadlines and how you can help, not hinder them

Hear how transport & logistics providers can best contribute to the success of manufacturers RFID pilots and implementations – Find out how you can become the perfect partner

• When should the transport & logistics provider take the technological lead?
• How to make the most of the ancillary benefits from your customers RFID programs
• What are the costs of RFID implementation and how will this be shared?

Robert Brescia VP Logistics Michelin North America
Dan Mullins Logistics Manager Worthington Steel Company
Garry Tulipan Director Transportation Statistics and Forecasts Transport Canada
George Abernathy EVP & CMO Transplace
Devon Ferreira RFID Client Principal Icon Nicholson (moderator)

1:30pm

EPC Global Presentation

RFID standards update

Hear the very latest RFID standards update from EPC Global - the global standard for real-time, automatic identification of information in the supply chain of any company, anywhere in the world.

• Find out why standards are so important in the success of your and your customers’ RFID implementation
• Discover the standards situation in Europe and Asia and how this can affect your operations both domestically and internationally
• Get the latest information on Gen 2, Gen 3, Gen 4 tags – what are the time-lines for implementation and what technological advancements will they bring?

Frank Riva Director Industry Development EPC Global

2:15pm

Technical Q&A Session

In this extended Q&A session you will have the chance to get all your technical queries about RFID answered by an expert panel. So please come well prepared with your specific questions.

Also…

• Get a full breakdown of the latest hardware and software advancements – what new RFID products are now available?
• Discover how to determine what types of tags to use, where to place the tags, what type of tag readers to purchase, and how to best determine anticipated tag performance
• Hear integration best practices shared – How to make RFID work with your existing systems
• Managing the data – how to turn this into an economical and efficient process

Guy Kriske Executive UPS Supply Chain Solutions Group
Kevin Moore Sr Business Development Manager Intermec
Keith Dierkx CIO MTC
Tim Radbourne President Radbourne Consulting (moderator)

3:30pm - 4:30pm Roundtable Session A
4:30pm - 5:30pm Roundtable Session Bteractive Roundtable Discussions

Take this unique opportunity to discuss different crucial RFID topics affecting your business today! Don’t miss out on this chance to ask questions, benchmark and get advice on your key concerns from Conference speakers and fellow attendees.

Each roundtable discussion will last for approximately one hour and will be led by influential industry experts. These discussions are completely interactive and will provide you with ample opportunity get the answers you need, in a highly focused, small group environment.

1. Sales and marketing discussion - How to gain new customers with your RFID capabilities
   Chuck Odom VP Sales and Marketing Averitt Express
   
2. How to successfully use RFID in a small or medium sized logistics or transport operation
   Doug Easley Distribution Solutions International
   
3. Get top tips in creating a sound business-case for extra investment in RFID in your company
   David Hushbeck Director DirectTech Menlo Worldwide Technologies
   
4. How to use RFID to increase the efficiency of your fleet and consequently reduce the number of trailers, tractors, containers or rail cars
   Patkar Dnyanesh Product Strategist Schneider National
   
5. How RFID can help you to increase the security of your operations and your customers’ supply chains?
   Ben Norris Import/Export Compliance Manager American River
   
6. What are the costs of RFID and who should pay?
   George Abernathy EVP & CMO Transplace
   Tim Brennan Director of IT US Cold Storage
   
7. How to implement a RFID-enabled warehouse operation
   Christopher Enright Chief Technology Officer Icon Nicholson
   
8. RFID creates a lot of data – discuss how to manage and use this data effectively
   Tim Radbourne President Radbourne Consulting
   
9. Best practices of integrating RFID with your existing tracking, labeling and other legacy IT systems
   Al Lavato Director of Technical Services DSC Logistics
   
10. RFID hardware – Readers, tags, antennas - capabilities, prices and manufacturers openly discussed, real experiences shared
    Kathleen Hickey Marketing and Public Relations Strategist

5:30pm - 7:30pm

Networking party

Join the entire Conference delegation in a fun and relaxed setting. The Conference offers unparalleled networking opportunities, with the RFID industry’s most influential players discussing the day’s events, sharing experiences and making important contacts. Drinks and canapés will be served, and light entertainment will help make the experience casual and enjoyable.

8:30am

Chairman's Welcome:

Tim Radbourne President Radbourne Consulting

8:40am

Menlo Case Study

The first year of RFID at Menlo – successes and failures - a warts and all story

Hear about the rookie year of RFID implementation at Menlo - Discover the lessons learned, what mistakes were made and the eventual benefits they soon realized by implementing an RFID strategy.

David Hushbeck Director DirectTech Menlo Worldwide Technologies

9:10am

Panel Session

Lessons Learned Q&A Session

In this extended Q&A Session you will have the chance to question executives who have first hand experience of RFID implementation in their transport & logistics companies.

You will get a unique and forthright insight and honest discussion on the common pain points, success stones and lessons learned by transport and logistics providers that have already adopted RFID – from small scale pilot to full implementation.

Please come prepared with any questions you have on the practical side of implementing RFID in your organization. Our expert panel will give you answers not from a theoretical point of view but from their real experiences

Tony Hollis Manager RFID Strategy & Execution Exel
David Zanca Senior VP IT FedEx Freight
Terry Hutchins VP Field Services Old Dominion
Al Lavato Director of Technical Services DSC Logistics
Steve Hitchings Group Dir. Information Systems Ryder Systems
Dave Luce VP Global IT Architecture UTi
Noha Tohamy Principal Analyst, Supply Chain Forrester Research (moderator)

10:10am

Goodyear Case Study

Overcoming the obstacles of RFID implementation

Goodyears’ customers include Wal-Mart, the Department of Defense and Target – RFID was therefore a must have.

In this presentation you will find out how one major shipper overcame many obstacles to run a successful RFID implementation.

Plus you will…

• Learn how RFID can help a shipper to improve supply chain efficiency by reducing errors and providing better inventory visibility
• Find out how you can use RFID tagging for regulatory compliance
• Hear how to develop a global strategy while operating under regional standards

Steve Lederer Director Technical Center Goodyear

11:10am

TNT Case Study

Hear the results from TNT’s RFID pilot project and find out their future RFID strategy

Hear how TNT managed an RFID pilot project in a 3PL automotive environment and successfully turned it into a production ready project

• Learn how you can achieve substantial cost-savings for your clients through the quicker and more accurate cargo scanning, resulting in shorter delivery times, simplified processes and a significant decrease in identification errors
• Find out how RFID has proved to be especially valuable in a time-sensitive assembly-line environment

Terry McIntyre Technology Service Manager TNT Logistics

11:40am

Carrier Panel Session

RFID from a carrier’s perspective

Hear first-hand from road, rail and ocean carriers who have been involved in the implementation of RFID technology from start to finish

• Where is the ROI for carriers investing in RFID
• Learn how carriers are utilizing RFID to specifically attack the intermodal visibility “black hole”
• What are the specific business, technical and process challenges in implementing RFID that carriers face?

Rick Kessler CIO Horizon Lines
Remy Benmilound Intermodal Asset Manager CN
Chuck Lounsbury Sr VP Marketing Strategy and Acquisitions Ryder System
Joel Greenberg VP Strategic Accounts APL Logistics

Patkar Dnyanesh Product Strategist Schneider National
Gary Ferrulli Principal Global Logistics and Transport Consulting (moderator)

12:25:pm

Panel Session

How to use RFID as a sales & marketing tool and win more business

• Do your customers really care about your RFID capabilities?
• Will investing heavily in RFID really win you more business and give you an ROI? Or will not investing actually lose you customers?
• How can you best market your RFID expertise?
• What are your customers specifically looking for?
• Ensure you match your RFID offering with their needs

Robert Haney Director Product Management RFID APL Logistics Doug Easley VP of Business Development Distribution Solutions International
Thomas Fornadel Manager DCM Systems Penske Logistics
Chuck Odom VP Sales and Marketing Averitt Express
Kathleen Hickey Marketing and Public Relations Strategist (moderator)